16TH METRO FM MUSIC AWARDS LAUNCHED - WHATS NEXT IS ALL THAT MATTERS
Durban-Thursday, 17 November 2016
The South African Broadcasting Corporation’s (SABC) radio station METRO FM, is proud to announce the launch of the 16th METRO FM Music Awards (MMA’s). Today’s launch of the MMAs also made a call for submissions for nominees from the music industry regarding the awards.
The awards ceremony is scheduled to take place on Saturday, the 25th of February 2017 at the iNkosi Albert Luthuli International Convention Centre (ICC) in Durban. This great spectacle will once again be carried live on SABC 1 with live crossings to the public viewing area in Durban.
The 16th edition of the Metro FM Music Awards is themed ‘What’s Next Is All That Matters,’ building onto last year’s theme, ‘Legends Don’t Stop, They Ask What’s Next’. The theme indicates that it’s not just about getting that hit song play-listed on Metro FM, it’s not about finishing off a great album and it’s not about having a great video to go with your track, but about what you do next to continue building onto your glories.
“We had a successful event with the 2015 Metro FM Music Awards and taking from our theme, the question is not about repetition but what matters is what’s next and what the 2016 Metro FM Music Awards will have in store. The success of the MMA15 is something of the past; we can’t keep blowing that trumpet, we have to sing a different tune in the next edition and keep growing the event and the artists involved with it’, said Ms Sibongile Mtyali, METRO FM Station Manager.”
In the past 15 years the MMAs categories have increased reflecting growth in the local music industry, a development that can partly be attributed to the contribution made by the awards. Once again the awards will see winners walking away a R100 000 prize money per category.
METRO FM celebrates talented musicians from not only from South Africa, but across the continent and we proudly support the collaborations between South African talent and the talents from the rest of the continent as a bid to form a distinctive continental sound, a kaleidoscope of cultures and creativity.
For METRO FM, being the Number one commercial radio station in the country means we are at the forefront of determining the local soundtrack and this will be reflected yet again at the 16th Metro FM Music Awards.
Visit the Metro FM website on www.metrofm.co.za for more information and details around call for submissions and stay tuned to Metro FM for more information.
‘What’s Next Is All That Matters