On Air Personality
Wilson B. Nkosi was born in a small town called Piet Retief, and later moved to Swaziland where he grew up. Wilson’s dream as he grew up was always to become a radio DJ.
After completing his studies, Wilson got a reply form the SABC informing him of the launch of Radio Metropolitan, as METRO FM was known then. The letter informed him that if he was still interested in pursuing radio as a career, then he would have to come through to the SABC for an audition. His attempt was successful and in 1986 he was one of METRO FM’s first DJs. He has since learnt that in life, some dreams do come true.
Ask Wilson what slots he has hosted on METRO FM, and he will say,” I have hosted them all apart form the Jazz slot, and that is purely by choice.” His past slots at METRO FM include both the morning and afternoon drive time shows. A year into radio, Wilson became a TV presenter for the show Sidlalela Intsha, Sidlalela Ulutsha a request show. He has also featured on Studio Mix in the absence of its main anchor Bob Mabena and was also one of Jam Alley’s first presenters when the show launched in 1992.
Outside of METRO FM, Wilson is a copywriter, employed by Wilson B. Nkosi Communications, an agency that writes and produces radio and TV commercials. The agency was founded by Wilson in 1995 and is still going strong. Wilson’s first job as a copywriter was at J Walter Thompson and after 17 years he is still their resident writer. Other ad agencies he has worked for include, Young and Rubicam and Ogilvy and Mather. He continues to do freelance work for many agencies as a writer and voice over artist.
His professional liaison with Reliable Music Warehouse began with the Reliable Music Half Hour, a feature on his show. With time, he decided to take it to another level. He wanted to make sure that he would be responsible for the success or failure of the show and to do that he had to acquire total creative control. He started writing scripts for the show and as a result, Reliable was very impressed with his body of work. The TV campaigns stemmed from this. He jokingly adds that people now think that he owns Reliable Music Warehouse simply because he is their brand ambassador.
Wilson continued to host the Sounds and Stuff like That, his 9- 12 Sunday show on METRO FM. Wilson’s success in all that he does can be credited to the fact that he approaches his work with plenty of zeal. He makes sure that he always does the best that he can. This is one lesson any man should be glad to learn from the life of Wilson B. Nkosi.