Hi-Tek News & Reviews

BOOTH GREEN FOR LG

05 March : Bafana man goes green!

LG Electronics South Africa has appointed Matthew Booth, Bafana Bafana’s most supported defender and South Africa’s best dressed sportsman and his wife Sonia Bonneventia, an internationally-renowned model, to be their official Green Ambassadors.

“Matthew and Sonia Booth’s unique style, technical skill, and leadership qualities are synonymous with LG’s brand pillars of stylish design, smart technology and, reliability, culminating in a perfect partnership that signifies harmony and strength,” explains Dr. Michelle Potgieter, Marketing Director, LG Electronics South Africa. “In the lead up to the World Cup, they will be our primary ambassadors positioning us as a green, eco-friendly, reliable and sophisticated brand.”

LG Electronics announced its Environmental Proclamation in 1994, with its environmental policy. LG Electronics’ environmental policy is centered around its “Life’s Good when it’s Green” program. The program, “Life’s Good when it’s Green” is divided into two areas: manufacturing and product. The program aims to instil environmentally sound practices across the entire product life cycle, and divides the approach into two focus areas: manufacturing and product.

Based on this program, the goal is to reduce green house gases from manufacturing and product, by 150 000 and 30 000 tons, respectively, by 2020. Reduction of green house gases emitted during the product’s life cycle (raw material, distribution, product usage, disposal, etc) will be carried out in stages.

“At LG, we have a social responsibility towards the environment and are actively fulfilling our obligation to reduce green house gas emissions worldwide, by designing and manufacturing products that are energy-and water efficient. So entrenched is this philosophy and responsibility, that even our blood is green!”

“This commitment commences with the design of LG products, by designing products that are the most eco-friendly and continues all the way through to production. This means that LG effectively eliminates the use of hazardous substances during every stage of the production process while ensuring that energy consumption and green processes are always adhered to.”